APEX

The full programme

Foundations10

Mindset

1Watch First: How To Change As A Person●2How To Make Decisions●3Time Management 4High Performance Environment Checklist 5Daily Workflow Planner 6Productivity Setup Guide●7Important Wins vs Unimportant Wins●8Work Ethic●9Must Watch: For Non-USA Students●10Why You Have To Focus On Fundamentals●

Service Delivery Machine35

Week 1 - Research

11The Importance Of Market Research 12What Is A Niche●13Research Guide●

Week 2 - Copywriting Fundamentals

14Basic Copy Structure●15Make Readers Glued To Your Copy 16Storytelling Formulas 17How To Close The Copy 18Professional Writing Tools 19Editing Process●20Bullet Points 21Unique Mechanism

Week 3 - Persuasion Basics

22Persuading With Visuals●23Simple Sells●24Social Proof●25Primal Desires●

Week 4 - Email Copywriting

2615 Ways To Write Killer Hooks 27Direct Response Email Copywriting 28Email Copywriting - Info Products 29How To Run Email Marketing Software For Your Client●

Week 5 - Ads

30How To Write FB and YT Ads

Week 6 - Landing Pages

31The Landing Page Blueprint 32High Converting Landing Page Secrets

Week 7 - Long Form Copy

33How To Structure A Long Form Copy 34How To Design Landing/Sales Page 35How To Develop Feel For High-Converting Sales Page 36How To Write A High-Converting VSL 37The Rule Of One

Week 8 - Social Media Copywriting

38Social Media Copywriting Masterclass●

Week 9 - AI Copywriting Mastery

39AI Copywriting Basics 40Writing Emails Using AI 41How To Write Emails So Good It Feels Illegal 42AI Design Emails Masterclass 43Creating Your Own Prompts 44How To Make Your Copy 10x Better 45Killer Landing Page Formula

Client Attraction: Fundamentals20

Week 1 - Client Attraction Mindset

46How To Think In Systems 47Power Of Rational Thinking 48The Outreach Mindset 49The Understanding Of Scale

Week 2 - Setting Up A Professional Online Presence

50Calendly Setup 51Client Avatar Research 52Niche Selection 53Creating Your Pitch 54Offer Creation●55How To Create A Killer Portfolio 56Hiring A Virtual Assistant 57Client Questionnaire

Week 3 - Setting Up Outreach Channels

58Setting Up Your Machines 59Setting Up Your Cold Email Machine 60Setting Up Your Facebook Machine 61Setting Up Your LinkedIn Machine 62Setting Up Your Instagram Machine 63Warming Up Your Cold DM Machines 64Generating Leads For Machines 65Customizing Copy Samples For Outreach

Client Attraction: Outbound33

Upwork System

66How To Build A Killer Upwork Profile●67Red Flags To Avoid●68How To Search For A Job As A Beginner●69How To Get Your First Job In 7 Days●70Killer Proposals That Generated Over 100K 71Daily Upwork Workflow 72Watch Me Pitch Clients Live●73How To Personalize Your Proposals Correctly●

Loom System Fundamentals

74Outbound Fundamentals 75Outbound Content Creation 76Additional Tips

The Loom System

77Finding Leads - Cold Email Machine 78Setting Up Instantly 79Scaling Your Cold Email 80Handling Your Inbox 81Enhancing Your Cold Email Machine 82The Loom System In Practice●

The Cold DM System

83Cold DM System Overview 84Lead Scraping Organization 85The Cold DM Components 86Cold DM Components Checklist 87Cold DM Outreach Daily Workflow

The Cold Email System

88Cold Email Scripts 89Lead Scraping Organization 90Inbox Management 91Common Questions

The LinkedIn DM System

92Content Matrix - Sales Copywriting 93LinkedIn Networking Process 94LinkedIn Scripts Guide 95LinkedIn Follow-ups and Tracking 96Crafting Your DM Scripts 97Automating LinkedIn Outreach 98Scaling Your LinkedIn Outreach

Client Attraction: Inbound21

Inbound System Fundamentals

99Inbound Systems 100Setting Up Your Inbound Triggers 101The Inbound Appointment Setting 102Foundations Of Inbound Success 103Important Component Of The Inbound 104Picking A Niche For The Inbound

Email Newsletter Growth System

105Creating Newsletter Fundamentals 106Email

Facebook Inbound

107Facebook Inbound 108FB Content Templates 109Facebook Group

Social Media Content System

110Killer Campaigns 111Your Social Media Posting Schedule 112Copywriting - Social Media Content

X Inbound

113X System Overview 114Your ICP 115Crafting Your X Profile 116X Content Creation 117Scaling X Inbound 118Your Daily Workflow

Bonuses

119How To Present Yourself Properly Through Content●

Client Conversion Machine8

Crafting Your Sales Funnel

120Inbound Funnel Masterclass●121The Freebie Funnel

Sales Calls Domination

122Sales Calls Introduction 123Sales Fundamentals 124Killer Sales Call Script 125Overcoming Objections Like A Pro 126The Sales Call Essentials 127Crafting Your Pitch

The Economic Machine5

Week 1 - Tracking Upwork Outreach

128Upwork System Tracking

Week 2 - Tracking Cold Email

129Apex Cold Email Tracking Sheet

Week 3 - Tracking The Loom System

130Loom System Tracking

Week 4 -Tracking The Cold DM System

131Tracking Cold DM Outreach

Week 5 - Tracking Sales Calls

132Feedback Form For Sales Calls

Resources1

133You Will Find All The Resources Right Here

Coaching Calls46

June 2025

13410 June 2025 - Live Copy/Outreach Feedback●13513 June 2025 - Accountability●13617 June 2025 - Full Funnel Feedback●13720 June 2025 - Being Smart Long Term●

July 2025

13829 July 2025 - Copywriting QnA●13931 July 2025 - How To Create Workflow For Your Business●

August 2025

1403 August 2025 - How To Personalize Upwork Proposals●1417 August 2025 - Copywriting QnA●14212 August 2025 - Copywriting QnA●14314 August 2025 - Upwork Bio/Portfolio●14417 August 2025 - Upwork Masterclass●14521 August 2025 - Importance Of Details●14628 August 2025 - How To Get Clients With Zero Social Proof●14730 August 2025 - Landing Page Masterclass

September 2025

1484 September 2025 - Cold Outreach Samples At Scale●14911 September 2025 - Live Copywriting Feedback●15018 September 2025 - Mindset For Success●15124 September 2025 - Handling Prospect’s Objections●15228 September 2025 - Live Copy Feedback●

October 2025

1532 October 2025 - Upwork Profile Optimization●1547 October 2025 - Sales Page Framework●15512 October 2025 - Upwork Bio Optimization●15616 October 2025 - Hard Work, Focus & Consistency●15725 October 2025 - How To Charge Premium Prices As A Beginner●15830 October 2025 - How To Lead A Sales Call●

November 2025

1596 November 2025 - How To Research Properly●16020 November 2025 - Researching Properly With AI●16127 November 2025 - Landing Page Design Masterclass●

December 2025

1626 December 2025 - Best Way To Get Results Fast As A Beginner●16312 December 2025 - Live Email Feedback●16418 December 2025 - How To Optimize Landing Page For Mobile Phones●

January 2026

1652 January 2026 - How To Transition From Your 9-5●16622 January 2026 - Mindset/Pricing●

February 2026

16715 February 2026 - Qualifying Prospects Correctly●

March 2026

1681 March 2026●1698 March 2026 - 3 Rules To Become A Better Copywriter Overnight●17015 March 2026 - How To Create A Killer Portfolio●

April 2026

1716 April 2026 - Opening Loops In Copy●

May 2026

1723 May 2026 - AI Websites Fundamentals●17326 May 2026 - How To Focus In Your Business●

June 2026

1743 June 2026 - AI Website Agency Basics●17510 June 2026 - AI Freelancing QnA●17622 June 2026 - Advertorial Feedback●

July 2026

1771 July 2026 - Copywriting/AI QnA●17813 July 2026 - Live Email Feedback●17921 July 2026 - Live Advertorial Feedback●

APEX

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